
In this summer, Coldwell Banker introduced a real-world Seattle-area mansion via a digitized facsimile in the virtual world of Second Life. Some 1,100 avatars walk through the $3.1 million house. However, it was still up for sale as of press time. Meanwhile, land prices in Second Life, which had run up as a result of speculation, have plummeted 46% since January. Seems you can’t escape the real estate downturn, not even in a fantasy life.
Let’s ignore the down trend between the real world and virtual world, but Second Life gives a new perspective to real estate. For the real estate market, the virtual world is a better tool to improve sales. Through the Second Life, potential buyers can experience houses differently, which cannot be gotten via pictures and websites. For the consumers, as avatars, they can walk each corner in the houses they are interested, feel the structure and inside design. If they want to move to another place, Second Life can save them money and time before home buyers make their own decisions to take a look at the actual home. For sellers, there are several benefits provided by Second Life. Through it, sellers can expand markets and decrease the selling cost. I believe Second Life will be a trend in real estate.